I was helping a up-to-date franchisee open his cannabis store, i knew both of us needed SEO for his website, and both of us needed to do some advertising before the cannabis store opened… He asked if he should hire a PPC dealer.
- I wasn’t sure if the PPC was going to be right for a cannabis store, and pPC worked well for some businesses, but a cannabis store got a lot of business without all the advertising, then once someone found out there was a cannabis store in the area, people would gravitate and others would follow.
I could not see him starting a up-to-date business and paying whenever someone clicked on his website just out of curious… Ninety percent of people clicked on the website out of curiosity without absolutely caring to make a purchase or go to the store; The two of us talked about PPC and hiring a contractor who could do PPC for quite some time. The soon-to-be owner finally agreed with me. He said there were so many ways to let people think there was a up-to-date cannabis store in the part that he didn’t guess the PPC was necessary. He wanted to do some social media management, but he was going to talk to a digital marketing contractor and let them do it for him. He already had someone toiling on his website, so I asked why he didn’t talk to them about PPC and social media management. He said he never thought about it. This up-to-date cannabis store owner had a lot to learn about cannabis, and how to run a business if he was going to be successful.