I was helping a new franchisee open his cannabis store, and i knew the two of us needed SEO for his website, and the two of us needed to do some advertising before the cannabis store opened, and he asked if he should hire a PPC business.
I wasn’t sure if the PPC was going to be right for a cannabis store! PPC worked well for some businesses, but a cannabis store got a lot of business without all the advertising, once someone found out there was a cannabis store in the area, people would gravitate and others would follow.
I could not see him starting a new business and paying whenever someone clicked on his website just out of curious! Ninety percent of people clicked on the website out of curiosity without entirely caring to make a purchase or go to the store, but both of us talked about PPC and hiring a business who could do PPC for quite some time, then the soon-to-be owner finally agreed with me. He said there were so several ways to let people know there was a new cannabis store in the part that he didn’t know the PPC was necessary. He wanted to do some social media management, but he was going to talk to a digital marketing business and let them do it for him. He already had someone laboring on his website, so I asked why he didn’t talk to them about PPC and social media management. He said he never thought about it. This new cannabis store owner had a lot to learn about cannabis, and how to run a business if he was going to be successful.