I realized that having people coming into my cannabis dispensary to sit around and quietly play games could generate a huge boost in sales
Down the street from my shop is a comic book store. I don’t read comics, but I still like going inside and looking around from time to time. Like me, the owner is a struggling entrepreneur, trying to take something small and build it into something big. One of the things he does every week is to host a gaming night. He sets up tables throughout the comic shop, and people bring their own games to play. He says it doesn’t generate much extra revenue, but it’s good to have the store filled with people. I decided to steal his idea and use it at my cannabis dispensary. Instead of freezing him out, I decided to cut him in on the deal, and any paying customers he referred to my cannabis dispensary would earn him a financial reward. I realized that having people coming into my cannabis dispensary to sit around and quietly play games could generate a huge boost in sales. After all, people who start smoking cannabis continue to keep smoking it, so the longer they are in my store, the better chance of them spending money! I also had the bright idea to change the names of some cannabis products to be more appealing to the nerds. There is a cinnamon flavored cannabis oil we sell for vape pens, and I changed the name to Dragon Fire and it became a bestseller. When none of them seemed to be interested in Purple Haze, I changed the name to Black Pudding, which is a monster in the game, and then it sold like hotcakes!